Home > technology > Cole Haan and Slack Collaborate on Sneakers in Slack Colors

Designer and retailer Cole Haan has partnered with Slack  (WORK) – Get Report to create a limited edition range of sneakers in the colors of the business-collaboration platform’s logo.

The footwear collection is designed based on Slack’s color palette — blue, red, lemon, and green — on Cole Haan’s bright white sneakers.

“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” said Julie Liegl, chief marketing officer at Slack, in a statement.

“Collaboration is key to bringing any product to life, and it’s especially rewarding when it’s a product we can physically see.”

The Slack-styled footwear is part of Cole Haan’s Generation Zerogrand brand, known for its modern and casual silhouette. 

The sneakers, priced at $120, are available on Cole Haan’s website and at select international stores starting Wednesday.

“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, brand president of Cole Haan, which is a Greenland, N.H., portfolio company of the London private-equity firm Apax Partners.

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