Facebook has tapped a longtime member of the company’s growth team to be its new chief marketing officer.
The social network has promoted Alex Schultz as its new CMO. He’ll replace Antonio Lucio, who announced his departure last month to focus on consulting other marketing companies on diversity issues. Schultz, who has been vice president of growth and analytics, joined Facebook in 2007 as an analyst before rising through the ranks to become a manager and director and then a VP in 2014. Prior to joining the company, he was a marketing manager at Ebay. Schultz’s new CMO title, announced today, is effective immediately.
Schultz has also spent the past four years working on Facebook’s brand safety issues through improving its community standards and independent code of conduct report with the European Commission. Promoting Schultz rather than bringing in a traditional CMO from an outside brand could be a sign that Facebook is trying to integrate brand safety deeper into its marketing as the company continues to deal with issues related to data privacy and hate speech. Schultz has also spent 2020 working on infrastructure projects related to issues of public health and misinformation around Covid-19.
As a part of the change in leadership, Facebook’s consumer marketing team will now fall under Schultz even while he continues his current role of leading the company’s analytics, product growth and internationalization initiatives. He’ll report to Javier Olian, Facebook’s vice president of growth, while chief product officer Chris Cox will maintain creative oversight.
In a Facebook post announcing his new role, Schultz said he is “super proud,” while also thanking Lucio for “being a great friend, colleague, creative leader and voice of experience and wisdom for this company.”
“I hope to build on this and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product,” he wrote. “I also hope to deepen the strategic impact that Antonio made in focus on building trust and value across our portfolio of brands.”