Social Commerce Market – Actionable Research on COVID-19 | Rising Use of Social Media Advertising to Boost the Market Growth

The global social commerce market size is poised to grow by USD 2.05 trillion during 2020-2024, progressing at a CAGR of almost 31% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Social Commerce Market 2020-2024 (Graphic: Business Wire).

The rising use of social media advertising is one of the major factors driving the market growth. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms such as Facebook and Twitter are increasingly being viewed and shared by users. Circulation of the posted content increases traffic to the company’s website and expands the customer base. Such benefits have increased the popularity of social media platforms, in turn, propelling the growth of the social commerce market.

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Report Highlights:

  • The major social commerce market growth comes from laptops and PCs segment. Laptops are widely used for gathering information such as customer reviews, product information, and product ratings. The widescreen of the laptops and PCs provides easy access to product information. These devices are also used for the promotion of content through advertising. These devices help the users to view multiple screens at once and compare the prices offered by competing social commerce websites.

  • APAC was the largest social commerce market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The rising demand for smartphones, growing investment in the telecommunication infrastructure, and widespread reach of Facebook, Twitter, and Instagram will significantly drive social commerce market growth in this region over the forecast period. Market growth in this region will be faster than the growth of the market in other regions.

  • The global social commerce market is fragmented. Alibaba Group Holding Ltd., Etsy Inc., Facebook Inc., LinkedIn Corp., PayPal Holdings Inc., Pinterest Inc., SINA Corp., Tencent Holdings Ltd., Twitter Inc., and Verizon Communications Inc. are some of the major market participants. To help clients improve their market position, this social commerce market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the Global social commerce market 2020-2024 is expected to have Negative and Inferior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Technological Advancements in Social Media will be a Key Market Trend

Technological innovations have revolutionized social media platforms. Presently, social media platforms are not just limited to interaction among people but are also used for shopping and information exchange. User-friendly social interaction platforms such as Snapchat are increasingly used for marketing products. The usage of chatbots with artificial intelligence (AI) to mimic conversations engages the audience without human intervention. It involves users in self-initiated tasks and quasi-conversations. Such technological advancements in social media will be one of the latest trends that will contribute to the growth of the social commerce market.

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Social Commerce Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024

  • Detailed information on factors that will assist social commerce market growth during the next five years

  • Estimation of the social commerce market size and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the social commerce market

  • Analysis of the market’s competitive landscape and detailed information on vendors

  • Comprehensive details of factors that will challenge the growth of social commerce market vendors

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Executive Summary

Market Landscape

  • Market ecosystem

  • Market characteristics

  • Value chain analysis

Market Sizing

Five Forces Analysis

Market Segmentation by Device

  • Market segments

  • Comparison by Device

  • Laptops and PCs – Market size and forecast 2019-2024

  • Mobiles – Market size and forecast 2019-2024

  • Tablets – Market size and forecast 2019-2024

  • Others – Market size and forecast 2019-2024

  • Market opportunity by Device

Customer landscape

Geographic Landscape

  • Geographic segmentation

  • Geographic comparison

  • APAC – Market size and forecast 2019-2024

  • North America – Market size and forecast 2019-2024

  • Europe – Market size and forecast 2019-2024

  • South America – Market size and forecast 2019-2024

  • MEA – Market size and forecast 2019-2024

  • Key leading countries

  • Market opportunity by geography

  • Market drivers

  • Market challenges

  • Market trends

Vendor Landscape

  • Overview

  • Vendor landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered

  • Market positioning of vendors

  • Alibaba Group Holding Ltd.

  • Etsy Inc.

  • Facebook Inc.

  • LinkedIn Corp.

  • PayPal Holdings Inc.

  • Pinterest Inc.

  • SINA Corp.

  • Tencent Holdings Ltd.

  • Twitter Inc.

  • Verizon Communications Inc.


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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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