A tagline is a crucial element of any business logo. It communicates that message to your customers that you are distinct from the rest. It makes you stand out in the competition, and accentuates your brand value.

Then, how effective is your tagline? A business logo design with a powerful tagline will help you captivate the attention of customers, and make it memorable in the minds of your targeted audience. In this article, we are going to discuss how robust taglines can be created.

Think Simple, Avoid Complexity

When the name of your company is simple, then why create a complex catchphrase? Then, how will you know whether it is simple or not? The best way is asking your employees, business associates, and surveying customers. Ask them whether they understand what your company is all about. If they have an answer to such questions, it means that it is simple.

Avoid Something That Is Too Generic

If your logo design is not making the mark, it could be a slogan that is too generic. And in such scenarios, it is bound to fail. Think out of the box. Only then you will be able to think of something unique. In what way is your business different from your competitors? Think of questions like these as that will help you come up with something matchless.

Passing The Test of Time

A logo that keeps impressing your audience for several years is timeless. It passes the test of time. To make it timeless, you can make a few changes so that it continues to be relevant with the passage of time. Don’t make any major changes as that might spoil the business message.

Succinctness

A successful business tagline is one that tells your customers about your business in a short and sweet way. When you are creating a business statement for the first time, don’t focus too much on how it sounds. First conceive something meaningful, and then make the alterations until you get it right.

Limit it to five words as a short, crisp message makes more sense than a longer one. People remember a five word phrase easily than a slogan of 15 words.

Avoid Changing It Too Frequently

If a logo is failing to create a positive impression, business owners jump to the conclusion that it is a flawed tagline. They make their own assumptions, and start altering words or phrases too frequently. In many cases, that might not be the actual reason for the failure at all!

The color or design might not be right. Therefore, be sure about the reason first. If the tagline is fine, then don’t confuse your audience by changing it. Keep it as it is.

It Should be about Customers, Not The Company

Create a message that focuses on your audience, and not your company. If it is company centric, your customers will be at a loss to understand how they are related after all. A custom logo design

professional will painstakingly work on your logo, understand the likes and dislikes of your customers, and then conceptualize something that is relevant to your targeted audience.

Also avoid making promises through your tagline. Highlight on the benefits instead. That’s because, if you fail to keep the promises, your logo will no longer be appealing.

Recently, I have been talking quite a bit about making money online as a designer. In this article I will be covering ways of making money online as a designer using micro-job sites. As Fiverr is probably the most famous and well-known micro-job site, I will be using it as an example.

Logos to banners, themes to backgrounds, the web is full of graphics and images and someone has to make them. Here’s 6 ways you can make on Fiverr from your designs

Design Forum Signatures

Forums are very well-known on the Internet so I don’t think they need much explaining. But, Forum Signatures may be unknown territory to a few.

Forum Signatures are footers found towards the end of a forum post which you can usually customise via profile settings. Forum signatures can be customised using plain text or using HTML and BBcodes, but this depends on which forum software the webmaster uses, and how it is set it up.

Forum signatures are the perfect place to advertise your business, company, blog… anything! More and more people are seeking low-cost designs for advertising needs and I think this is one area that is yet to be properly utilised. If you have knowledge of Photoshop and forums this will be perfect for you.

Design Avatars or Profile Pictures

Similar to forums, I don’t think Avatars and Profile pics need much explaining. Lots of people try to incorporate their brand into their social networking profiles but don’t have the capability or funds to produce high quality, high impact designs. That’s where Fiverr and other micro-job sites fill a gap in the market, but they can’t fill the gap without designers.

YouTube Background Design

I haven’t had the opportunity to get into YouTube design as much as I would like, but I have come across some YouTube profiles that have made me want to watch from the design alone. If you have an eye for design and branding this could be a very profitable gig to try.

Design Facebook fan pages

Just like the above, Facebook design is an area of the Internet that is not properly utilised. If you’ve been on Facebook for a while you would have seen the various designs people have come up with. Remember, some people don’t have the design skills you do, micro-job sites are a great way of getting quality graphics at an affordable price.

Software box cover design

Software is being created at an astonishing rate and someone needs to create the logos, the websites, the branding etc. Why not help people out by providing high quality box cover designs at an affordable price. If you market your product right you will get a ton of orders.

PSD to HTML conversion

Plenty of people can use Photoshop and come up with brilliant website mock ups, but a lot of them can’t code their designs into HTML and CSS, let alone into a WordPress theme. If you have skills that allow you to do this, why no share them with people over at Fiverr and maybe make a nice profit.

Advertising is a huge part of marketing. It’s all about getting the word out in an effective manner that not only reaches the most people possible but also engages them to react positively to it. When it comes to online advertisement, there’s no bigger opportunity than in social media communities. But how do you get your visitors and possibly even clients to take part as advertisers and marketers for your website without putting them on the payroll? It’s easier than you think.

What’s great about social media is that it allows for integration to websites, allowing visitors to share your page via Twitter, Facebook, LinkedIn, Google+ and other avenues. What that means is that they’re actually serving as online advertisement for you, possibly generating more traffic to your website. But sharing is still up to your visitors, and not all of them will want to do it. So to make sure they do participate, set up a rewards system.

There are a lot of reward systems you can add to your website that allows for integration with social media, as well as tracking visits so users can rack up points. Each visit and each social media share can earn points, provided they have accounts for those websites. So that means you’re getting free online advertising on different social media sites, all while getting steady traffic from visitors looking to accumulate points.

If you’re selling products or offer a service, you can use those as rewards for all your loyal visitors. From stickers of your company’s logo to a full year of a free service or a free product, you can give as little or as much as you like. The more visits and shares they make, the more points they earn and the more traffic comes to you. The more traffic comes to your website, the greater the possibility of a higher conversion rate.

On a simpler scale, you can have visitors sign up for a free gift if they decide to buy from you. For example, if they pay for a full year’s service, offer an extra month free of charge. If they buy a large quantity of products, offer a discount. Even these little offers can make them think highly of your business and speak out positively about it.

In my opinion, employing a reward/gifting system is one of the most ingenious ways to market your site. For visitors and clients, they get their money’s worth and more. For your business, there’s the possibility of gaining a loyal following as well as opening your website to more people. And think of how much money you’re earning and saving! The more satisfied customers are, the more likely they are to buy from you again. And instead of having to invest in online advertisement, you can get your own visitors to help you with marketing via social media. Consider adding a rewards/gifting system to your marketing strategy. I’m sure you won’t regret it.